Turn a video or article into content in several formats

Start with material worth returning to

If you have a useful explanation, conversation, or article, work has already gone into understanding the idea and its examples. You can return to it and extract parts that serve different needs. Repurposing here aims to deliver the same knowledge in a form suited to the reader or viewer encountering it for the first time.

Start with your own material or material you are allowed to use. Define whether you need a video excerpt, a new explanation drawing on the idea, or a design summarizing it. Naming a video’s creator does not mean you can download and republish it. Choose an appropriate use and credit distinctive ideas to their creators.

Learning example: A trainer offers an Excel workshop for employees and wants to reach the people who actually need it.

Imagine we have a recorded guide to organizing a spreadsheet before sharing it with a team. It covers naming, missing cells, and checking totals. Instead of asking “Turn it into twenty posts,” we will select the part that helps each audience and preserve its conditions and examples.

Extract complete ideas before choosing the number of posts

Have the assistant map the material: where each idea appears, its example, and any conditions or exceptions. If reliable timestamps exist, keep them. If it has untimed text, it should not invent a cutting time. You can return to the video and locate it yourself.

A clip beginning “And that is why you should do this step” probably lacks the question or example before it. Review what comes before and after the proposed section. You could add a new introduction in your voice, choose another section, or use a written explanation instead. Do not remove an important qualification just to shorten the clip.

In the spreadsheet example, “Check the total” alone is generic advice. The useful part might explain that a filter hid rows and the calculation method needs checking. If this qualification disappears from the excerpt, the reader might apply the step in an unsuitable context.

You can follow the steps in whichever assistant you use. Open the tool and upload the inputs listed beside the prompt. File, search, and connection support varies by account. If there is no connection to the source, provide the material yourself.

ChatGPT ↗Gemini ↗Claude ↗

Choose sections worth repurposing

Copy the prompt as it is, or tailor it with your details first.

Tailor the prompt to your workOptional: add your details and the prompt adjusts itself

Material or fileAudienceGoalRequired platforms or formatsNumber of pieces

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Act as a content editor. The original material is [material or file], the new audience is [audience], and the publishing goal is [goal]. Suggest repurposing options for [required platforms or formats], up to [number of pieces] pieces. Read the available material and identify complete ideas, their examples, conditions, and exceptions. Link each suggestion to its original location, and give a timestamp only if available and reliable. If a section depends on earlier content or an image you do not have, explain that. Suggest the smallest useful number of pieces; do not repeat ideas to fill the quota. For each piece, define the audience, question, value, format, and inputs we still need. Ask me about missing information that matters, and do not begin writing all versions before the ideas are selected. Before delivery, check that we preserved the meaning and that each suggestion stands alone and differs from the others.

Choose the format that explains the idea

From the same recording, we could make a short screen recording showing a specific error and its fix. We could make a carousel with a checklist before sharing the spreadsheet. Or a written post explaining why the team needs clear file names, with a work example if it can be shown. Each version has a different purpose.

If the idea needs hands-on testing and comparison in the file, a video or interactive tool may help. If the content consists of steps someone returns to while working, an HTML page or PDF may suit it better. If you will present the idea in a meeting, prepare a short presentation supported by examples. Changing formats requires fresh preparation, not simply copying the same paragraph.

You do not need to create all these formats. Choose what you have material and time for, and what benefits the audience. If the breakdown produces three pieces with the same advice, combine them or choose the strongest.

Prepare the text first, then produce it

Approve the version’s text, example, and presentation order, then specify the dimensions, brand identity, and fixed details. In the spreadsheet video, a screen recording that is clear on mobile matters more than an ornate background. In the carousel, a clear title and room for text matter more than cramming in everything from the explanation.

If you want suggested cuts from a long recording, OpusClip specializes in extracting short clips from longer videos. Check the suggestions against the original. The tool’s score does not replace understanding the context. Test a sample of your recording, especially Arabic clarity and cutting, before relying on it for all the work.

You can finish cutting and editing in your usual tool and review the text placed on screen. If the assistant only has a transcript, it can prepare a plan and scripts, but that does not mean it watched the video or exported a final clip.

Produce one version and review it

Copy the prompt as it is, or tailor it with your details first.

Tailor the prompt to your workOptional: add your details and the prompt adjusts itself

Approved contentVersion typeAudiencePlatformGoalSamples and brand identityFile or format and details

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Here are the selected idea and approved source section [approved content]. Prepare [version type] for [audience] on [platform], with the goal of [goal]. The style and visual reference are [samples and brand identity], and the required deliverable is [file or format and details]. Start with the content and presentation order, and ask about missing information that matters before production. Preserve conditions and exceptions, and do not add information, experience, or timestamps that are not present. If a video is required and you cannot actually cut or export it, explain what is available and deliver a production plan instead of claiming to have produced a file. After reviewing the content, prepare the version using available capabilities. Before delivery, compare it against the original, check the Arabic, dimensions, and links, open the final file if you created it, and explain what was reviewed and what I still need to test.

Review the new version as if you had not seen the original

Read or play the version on its own from the start. Is its subject clear? Does a pronoun refer to something missing? Is the example useful without the long explanation? Then compare it with the original to check that shortening it did not change the meaning.

For video: Review the first and last sentences, audio synchronization, text size, and whether the cut hid an example or condition.
For design: Read it at the size people will see and check the slide order, titles, and numbers.
For PDF or HTML: Open the export itself and test links, the table of contents, and mobile reading or printing, depending on its use.

If the underlying information changed after recording, update the new version and explain the update if needed. Do not republish old information simply because its design still looks good.

Save what worked and repeat it when needed

Keep the source, selected section, approved draft, and published version. Record why you chose the format and which comments improved it. This makes your next prompt clearer, and you can save it as a skill with the selection, writing, and review process.

If the work repeats, test the steps manually first. Then you can connect where the material arrives to where drafts are saved, and define who reviews the result and when publishing happens. Preparing text does not mean scheduling a post, and scheduling does not mean every production step is connected automatically.

Try it in your work

Create two useful versions from one source

Choose an idea from your work and make a version to watch and a version to consult during practice. For example, a clip explaining the mistake and a short checklist. If the two versions do not serve different uses, keep just one.