Specify the video's goal and audience before writing the script
You might generate a beautiful shot, then another beautiful shot, but find they do not tell the same story when placed together. The character changed, the camera movement does not match the words, or the video ends without viewers understanding your point. That is why the first step in video creation is not choosing a generation model.
Suppose you are preparing a short video explaining a service or educational idea. Write the main message, audience, and duration, then prepare the script. Read it aloud and check whether it fits the time. Once the words are clear, we can divide them into shots and know what each adds. Then images, references, and movement have a purpose, and the attempts you spend credits on have a direction.
Turn the script into a shot table: the storyboard
Divide the script into shots. Beside each shot, write what we will see, what moves, and why the shot is there. If you discuss a comparison, the image should show it. If you explain a change, make the change visible.
You can start with text descriptions or generate still images to see the video's sequence before using attempts on animation. Check that the beginning, middle, and end make sense, and that the shots are more than different angles of the same element.
- The scene and its purpose.
- The character or product and the location.
- The main action and camera movement, if needed.
- The duration and its relationship to the audio.
- Details that must remain consistent between shots.
Video tools
- Veo: from Google, available in Flow and Gemini. Very realistic shots, with audio generated alongside the visuals.
- Kling: natural movement and good shot control.
- Seedance: preserves the character's appearance and details between shots.
- Higgsfield and Magnific: platforms combining many models with one credit balance. We covered them in the creative platforms guide.
- CapCut: for editing: assemble the shots and add audio and captions.
These tools keep getting updated. Try the same shot in two tools and compare.
Prepare character and product references before generating scenes
If a character or product recurs, prepare clear images before animation. Specify the appearance, clothing, colors, and details that must not change. Use the same references in connected scenes, and check every result against the original.
Choose how to start based on what you have: a text description, a first-frame image, first and last frames, or element references if supported. Support varies by model. A reference image alone does not guarantee every detail will stay correct.
Write the generation prompt to match the shot's movement
Describe the scene you need and specify what moves and what stays still. Avoid packing conflicting movements into a short shot. If you want a completely new scene, make it a separate shot.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
After approving the sequence, request a description of each shot suited to the model you will use, and test a key shot before generating the rest.
Assemble the video and review it after export
Arrange the shots with audio. Remove gaps and shots that add no meaning, and adjust transitions and music so the words remain clear. If there is Arabic text, review it after export at the size people will see.
- Is the idea clear without additional explanation from you?
- Are the characters and product details consistent?
- Is the voice audible, with music that supports it?
- Have the text, size, and final shot been checked?
Return to the specific problem. If one shot changed the product's appearance, fix that shot. If the sequence is unclear, return to the storyboard before generating more shots.
Example: a short video for an idea from your work
A pharmacist wants a 30-second video about storing insulin in summer. He wrote the script first, checked the information, and divided it into four shots: a bag in the sun, a refrigerator, a cooler bag, and a hand reading the instructions. He generated each shot separately and assembled them in CapCut with his voice and captions highlighting key words.