Understand your audience through their words and needs
Turn customer questions and comments into needs and objections you can test, along with a comparison of alternatives.
Let's understand the idea
An assistant can write a convincing audience profile that doesn't describe the people you actually deal with. Start with a question tied to a decision: why do people ask about the workshop but not finish booking? Provide messages, interviews, or comments with personal details removed.
Have it group similar statements and keep each observation's location. Separate what people said from your interpretation, and don't treat comment counts as percentages of the whole market. Then compare alternatives using their actual pages and identify what needs a direct customer question.
Tools for this workflow
Choose from what's available to you. You can use these prompts with several tools. What they can carry out depends on supported features and files.
See tool details and uses in the Tools library →Examples to expand the idea
A trainer offers an Excel course for employees. Many people ask questions but don't book. They gather the last 30 messages without names and ask Claude to classify the questions. Most people turn out to be unsure whether the course suits their level, so the trainer adds a short placement quiz to the page.
Competitor analysis
Compare the promise, advertised price, and explanation approach using dated original links, without inferring unpublished sales or profits.
Customer interviews
Ask for questions about the last situation that actually happened, rather than asking customers whether they'd like an imagined product.
Product or service reviews
Organize reviews by problem and context. Distinguish an individual complaint from a recurring pattern.
Steps from start to delivery
Open any step by its heading. Each explains what to do, why, and what to check before continuing.
1Define the decision and questionA question you can answer using specific material.Details
Research is useful when it changes something you'll do.
What should I do?
- Write one decision and why you need the information.
- Define the audience, time period, information you have, and what's missing.
2Gather people's words and the alternativesOriginal sources where you can trace each observation.Details
The assistant needs evidence instead of an imagined customer persona.
What should I do?
- Prepare a varied sample of messages, interviews, and comments with identifying details removed.
- Add links to alternatives and record the access date. Keep your sample distinct from the whole market.
3Extract needs and objectionsEvery conclusion has evidence or is marked as an assumption.Details
The original text helps you check the assistant's interpretation.
What should I do?
- Request a table with the observation, its evidence, a possible interpretation, and what's still unknown.
- Review a sample yourself. Don't treat a repeated comment as evidence of prevalence.
4Compare alternatives on the same basisA focused comparison showing what you know and what you don't.Details
Comparing promises or user experience differs from copying content.
What should I do?
- Choose criteria tied to the customer's decision.
- Record what's advertised, observed, and missing, without inventing performance numbers.
5Turn understanding into a testOne experiment and an audience profile you can update.Details
An audience profile alone isn't a work plan.
What should I do?
- Choose a message, clarification, or interview question to test the key assumption.
- Define what result you'll review and when, and keep the open questions.
Prompts for your work
Open a prompt and fill in your details. Empty fields remain visible so you don't forget them.
Analyze audience materialOpen it to copy or tailor the prompt
Prepare the listed inputs and start with the prompt in an available tool. Open the output and review it against your work.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Why is the prompt written this way?
The research purpose and chosen sources make the result useful, rather than report length or link count.
Compare alternativesOpen it to copy or tailor the prompt
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Did the result serve your original goal?
Return to the inputs and sources, and open the output where you'll use it. Check these points before relying on it.
- Does every observation have a source?
- Are the sample and its limits clear?
- Is the next decision based on evidence or a test?
If there's a problem, name the unsuitable part, show an example, and request a specific edit.