Choose an idea and write suitable hooks for it
Analyze examples, change the opening angle, and check that the content delivers on its promise.
Let's understand the idea
Asking for “a strong hook” can lead the assistant to add excitement without understanding the idea. First write the information that makes it worth continuing and what you can demonstrate or show.
References clarify the opening you mean: a question, experience, contrast, or a result whose process you'll explain. Analyze the reference's function without copying its sentence. Ask for openings for the same idea, choose one that's honest and clear to the audience, and read it aloud with the rest of the script.
Tools for this workflow
Choose from what's available to you. You can use these prompts with several tools. What they can carry out depends on supported features and files.
See tool details and uses in the Tools library →Examples to expand the idea
A pharmacist is making a video about a common antibiotic mistake. Instead of opening with “You'll be shocked to learn this!”, they request three openings showing the mistake itself and choose: “If you stop your antibiotic as soon as you feel better, this video is for you.”
An idea bank from questions
Turn a real audience question into an idea with an answer and practical use. Keep the question's source without revealing who asked it.
An opening for a reel or article
The same meaning can start with a scene, question, or example, but pacing and sentence length change by platform.
Read the test results
Compare two openings in similar contexts and record differences. Don't attribute every viewing change to the hook alone.
Steps from start to delivery
Open any step by its heading. Each explains what to do, why, and what to check before continuing.
1Define the useful ideaA specific idea you can carry out.Details
The opening makes a promise about the content that follows.
What should I do?
- Write one sentence: what will viewers understand afterward?
- Define the audience, problem, and evidence or example.
2Analyze relevant referencesPrinciples you can apply in your own voice.Details
Relevant examples communicate your intention faster than a description.
What should I do?
- Choose examples for the same audience or use.
- Ask: what did the opening do, and what did the following content demonstrate?
3Vary the anglesDifferent openings promising the same benefit.Details
Changing one word in the same sentence isn't real variety.
What should I do?
- Ask for a question, scene, contrast, or common mistake for the same idea.
- Reject exaggeration and guaranteed results.
4Read the opening with the rest of the textA clear opening that leads naturally into the topic.Details
A standalone hook may sound good but fail to fit the explanation.
What should I do?
- Read or film a short test.
- Review the transition into the first explanation. Remove repeated titles and delays in getting to the point.
5Test and record what changedA result you've tested yourself, rather than a rule you've heard about the algorithm.Details
Topic, distribution, format, and timing also affect performance.
What should I do?
- Define the metric and time period. Keep the rest of the context as similar as possible.
- Record the observation, comparison limits, and your decision for the next test.
Prompts for your work
Open a prompt and fill in your details. Empty fields remain visible so you don't forget them.
Analyze references and write openingsOpen it to copy or tailor the prompt
Prepare the listed inputs and start with the prompt in an available tool. Open the output and review it against your work.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Why is the prompt written this way?
The idea, audience, and sources come before drafting. Writing samples show your voice better than a general tone description.
Fix a weak openingOpen it to copy or tailor the prompt
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Did the result serve your original goal?
Return to the inputs and sources, and open the output where you'll use it. Check these points before relying on it.
- Does the opening make sense on its own?
- Does the content fulfill the promise?
- Does the language sound like the creator?
If there's a problem, name the unsuitable part, show an example, and request a specific edit.