Create a content plan you can carry out
Connect your audience and goal to topics, publishing formats, and production time that suit you.
Let's understand the idea
A calendar with thirty titles may go unused if it doesn't fit your time or each title's purpose is unclear. Start with what you need from the content and what you've learned about audience questions. Then define your capacity for filming, writing, and design.
Someone hearing about you for the first time needs a different introduction from someone comparing options or asking for details. Plan around actual needs and write a brief for each piece before the full text. Choose a metric tied to the goal and revisit the plan after publishing to learn from what happened.
Tools for this workflow
Choose from what's available to you. You can use these prompts with several tools. What they can carry out depends on supported features and files.
See tool details and uses in the Tools library →Examples to expand the idea
A nutrition doctor has a page and used to post daily without a plan. She gathers the questions she receives most and requests a monthly plan: a short video about a common mistake each week, two posts answering questions, and a post with clinic hours. Four items a week, suited to her time.
Launch a workshop or service
Plan introductory content, explanations, questions, and booking around actual dates, without invented offers or urgency.
A plan with less filming
Start with a main video and reviewed written material. Repurpose them into formats suited to your platforms.
Review topic coverage
Check whether the plan only introduces the product or also includes examples, questions, and objections the audience needs addressed.
Steps from start to delivery
Open any step by its heading. Each explains what to do, why, and what to check before continuing.
1Write the goal and audienceA specific, clear goal.Details
The goal determines the message and how to review it.
What should I do?
- Define a product or service, one audience group, and a time period.
- Write the decision you want to help someone make and the information they need.
2Define the material and timeReal production limits before choosing the number of pieces.Details
The plan must be possible with your resources.
What should I do?
- Gather available sources, work, and questions.
- Define your capacity to film, write, review, and publish.
3Match topics to needsEach topic has a different purpose.Details
Changing format isn't enough if the idea repeats.
What should I do?
- Choose topics where you have something to add.
- Cover understanding the problem, practice, comparison, and questions as needed.
4Prepare a brief for each pieceA brief you can write or film from.Details
The brief clarifies the idea before you spend time on production.
What should I do?
- Write the audience, angle, evidence, format, and next step.
- Prepare the opening after confirming the idea is useful.
5Set a metric and review executionA clear production and review schedule.Details
Post count alone doesn't show what the content achieved.
What should I do?
- Define the metric, its source, and time period, such as qualified inquiries or visits to a specific page.
- Review results and limits. Adjust a piece or assumption instead of changing the whole plan.
Prompts for your work
Open a prompt and fill in your details. Empty fields remain visible so you don't forget them.
Prepare the planOpen it to copy or tailor the prompt
Prepare the listed inputs and start with the prompt in an available tool. Open the output and review it against your work.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Why is the prompt written this way?
The idea, audience, and sources come before drafting. Writing samples show your voice better than a general tone description.
Review the plan before productionOpen it to copy or tailor the prompt
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Did the result serve your original goal?
Return to the inputs and sources, and open the output where you'll use it. Check these points before relying on it.
- Does each piece have a reason?
- Are the material and time available?
- Is the metric tied to the goal?
If there's a problem, name the unsuitable part, show an example, and request a specific edit.