A product you make once and sell many times
A digital product is something you make once and sell more than once: a booklet, worksheet bundle, presentation templates, study planner, or Notion template. Anyone working in a field has an advantage here: the content is already part of their daily work. A doctor can make a patient guide, a specialist an exercise workbook, a teacher a worksheet bundle, and a freelancer templates for clients.
Test the idea before putting in the effort
Before making the product, check that people need it. Look at your audience's recurring questions and ask them. To understand your audience better, see the guide to understanding your audience.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Make the product
Use content from the educational booklet or question bank, and design it in Canva with your identity from the Design System. Make one complete version and have someone from your audience try it before selling.
The sales page and ads
Write a sales page explaining the problem the product solves, exactly what it contains, and who it is for. Ask for captions and ads based on the same text, and AI product mockups.
Copy the prompt as it is, or tailor it with your details first.
Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
View full prompt
Your first product
Choose one idea from the first prompt, make a small version, and test it with 5 people from your audience before writing the sales page.