Write content that sounds like you
Go from ideas and different angles to copy or a script that suits your audience and the way you speak, instead of generic wording.
Writing • Images • Video • AudioYour idea deserves to be done well.
Your idea deserves to be done well.
Learn to create it the way you picture it.
A course focused on creating content with AI. We guide you from an idea to a complete piece of work, teaching you how to control its quality so it does justice to what you offer.
Content creation course
You have the tool… so why aren't you getting the result you want?
Content quality starts with the decisions you make before production. We'll learn to define the message and prepare a clear direction for creating it.
Then we'll work on production and review each part based on its role in the final piece.
You'll practice on content you actually need to create. You'll see examples for inspiration and choose what suits your audience and goal.
Concepts first… then use
We explain the idea and show you what you can use it for.
We start with the concept so you know why you're using a tool and when you need it. Then we show you different uses of the same idea to help you find a use in your field.
You choose the use that matters to you, and we review the result with you. Each attempt is a chance to understand more and improve your work.
Practical uses in your work and studies01 02 03 04 05 06
What will you be able to do with what you learn?
Create images for your work
A product image, educational post, video cover, or ad scene: learn to describe it, review it, and edit it.
Keep characters and products consistent
Prepare clear reference images of your character or product to help reduce differences between scenes.
Turn your idea into a complete video
Break it into shots, define movement and camera direction, generate the scenes, and assemble them in an order that serves your idea.
Make your words sound right
For a voice-over, story, or podcast, choose the voice, dialect, and delivery, and adjust any words that need attention.
Create a version ready to publish
Formatting, design, editing, sound, and captions, with a check of dimensions and details before you share your work.
Choose what serves your goal
Is this course for you… or do you need another path?
It's for you if…
- You're a content creator who wants to improve your writing and your visual and audio production.
- You're a doctor, teacher, or trainer who needs to explain information clearly and engagingly.
- You're a business owner who wants to create content that presents your products and services.
- You're a beginner willing to try, adjust, and learn, even if you're not a designer or video editor.
It's not for you if…
- You expect to write one line and get a finished image or video on the first try, without making choices or edits.
- You want the tool to decide what suits your audience, what's good, and what needs adjusting.
- You don't plan to experiment, submit your work, or use feedback, and expect the result to improve on its own.
AI amplifies what you bring to it.If you understand, choose, and review, it can help you produce stronger work. If you feed it wrong information or accept results without checking them, it can repeat and spread the mistake. That's why we teach you to think and guide the tool, rather than stop thinking for yourself.
Open each module to see what you'll learn and practice
The journey in detail
Each module has a goal and a related practical task. Open it to see what you'll learn and what you'll be asked to try.
Module 1The idea before the tool: who's watching, and what do you want to tell them?
Every image or video has a purpose. We define it first so we don't waste time making something attractive that says nothing.
- Define your audience, goal, platform, and content format.
- Explore angles for your idea and choose the best fit instead of taking the first suggestion.
- Write an opening that draws people in, a clear message, and an action you ask the viewer to take.
- Turn the same idea into a post or short script while keeping your own style.
Practical taskChoose a product or piece of information, and prepare an idea and copy for a specific audience.
Module 2Your eye before the prompt: how can you use references?
An image you like is more than something to imitate. You can learn from it why the result looks the way it does.
- Collect references that suit your project and identify what you like about each one.
- Understand composition, lighting, colors, and camera angle.
- Distinguish between character, setting, and style references.
- Turn your observations into clear direction without copying someone else's identity.
Practical taskBuild a small set of references for your project and define each reference's role.
Module 3Image creation: from a simple description to an intentional result
Learn to control what you need instead of relying on luck.
- Write a description that defines the subject, setting, composition, lighting, and dimensions.
- Use a reference image or edit an existing image.
- Prepare images of a character or product from different angles for use in your scenes.
- Review details, text, and distortions, and request specific edits.
Practical taskCreate an image you'll actually use in your work, and submit the first version and the edited version.
Module 4Design and finishing in Canva
A raw image isn't always a design ready to publish. This is where we finish it.
- Edit images and backgrounds, and arrange text and elements.
- Choose colors, fonts, and a clear content layout.
- Turn your material into a post, carousel, or infographic.
- Prepare the right dimensions and export versions for the platform.
Practical taskTurn your image or information into a finished design, including a version ready to publish.
Module 5Planning your video: the script and scene breakdown
Before generating a shot, know where it belongs and what it should achieve.
- Turn your script into scenes and define each scene's purpose and length.
- Prepare a storyboard showing the video's sequence.
- Set consistent character, product, and setting references.
- Decide what appears on screen and what is spoken so they complement each other.
Practical taskPrepare a short video plan: a script, scenes, references, and suggested audio.
Module 6Video production: from a still image to a scene with life
We'll see how to direct movement and handle results that differ from what you asked for.
- Start with text or an image, or specify starting and ending images, depending on the tool.
- Describe character movement, camera movement, and the timing of events.
- Use references to reduce changes to faces and products between shots.
- Compare results and learn when to regenerate a scene and when to change the plan.
- Practice on an ad, educational guide, or product and logo animation.
Practical taskProduce your project's scenes and try an alternative for a shot that needs improvement.
Module 7Audio and talking characters: more than reading text aloud
A calm explanatory voice differs from an energetic ad voice. We'll choose a performance that serves the meaning.
- Prepare text for speaking and specify the dialect, speed, and emotions.
- Choose or design a voice, and learn about cloning your own voice or someone else's with their permission.
- Adjust word pronunciation, including adding Arabic diacritics to key letters when needed.
- Learn about voice changing, audio cleanup, dubbing, and lip-syncing, depending on the tool.
- Practice on a voice-over, story, dialogue, or podcast.
Practical taskCreate an audio clip for your project and review its pronunciation and delivery.
Module 8Editing and review: bring every part into one video
We'll assemble the work and adjust the pacing so transitions between scenes feel like one story.
- Arrange clips and adjust their beginnings, endings, and transitions.
- Add voice-over, music, and effects with appropriate usage rights.
- Adjust audio levels, captions, and written elements.
- Check character, setting, and lighting continuity, and look for visual errors.
- Export the right version and review it in full before publishing.
Practical taskSubmit a complete video with a summary of the edits that improved the result.
Module 9Your own content creation assistant
Instead of explaining your approach every time, prepare an assistant that knows the style and steps you need.
- Add examples of your content, your brand's tone, and your writing approach for each platform.
- Build reusable instructions for ideas, scripts, and image and video direction.
- Distinguish between instructions, knowledge files, and references.
- Test your assistant and improve it based on the results.
Practical taskCreate an assistant for a content task you do regularly, and test it on two different ideas.
Bring what you've learned together in one task
Your project: a complete 20–30-second video
Choose an idea for a specific audience and plan it before production. Prepare the script and storyboard, with 3 visual references that show the direction.
Then produce the video and assemble a final version. Submit the scene plan and references with it so we can review your process alongside the result.
Watch, read, practice, and get support01 02 03
Explanations, practice, and support after every lecture.
Listen or read
Each recorded lecture comes with a written guide you can revisit as you practice. Choose to listen or read, whichever suits you.
Practice and get feedback
After each lecture, a practical assignment connects the guide to your work or studies. Submit your work and get feedback to help improve the result.
Ask in your course community
A community dedicated to your course's topic where you can ask questions as you practice. We also share updates related to what you're learning.
With the Recorded Diploma, the journey continues
You join the graduate community and get a live lecture each month for questions and explanations of the most important updates.
Bonuses to help you practice in more waysImprove the quality of your work…
Intensive course, included as a bonusWebsites, apps, and games
Intensive course, included as a bonusPresentations that do your work justice
Included with the courseA library of skills
Included in your enrollmentSupport and feedback
Improve the quality of your work…
and present it in more formats.
Practical bonuses that add to what you get from the course. Each bonus has a clear use you can apply in your field.
Websites, apps, and games
with no coding experience
Turn your idea into a simple project you can use and share, even if you have no coding experience.
We'll learn to build a first version, then test and adjust it until it fits its purpose.
- A page showcasing your work or services.
- A simple app for tracking or organizing information.
- An interactive quiz or educational game.
- Edit, test, and publish your project, and share its link.
A practical start for simple projects. Projects involving payments or sensitive data need extra preparation and testing.
Bonus value: 2,000 EGPIncluded with the course
Presentations that do your work justice
without starting every slide from scratch
Present your idea clearly in a presentation that does your work justice, without formatting every slide by hand from scratch.
We'll start by organizing the content, then turn it into a design that serves the message you want to communicate.
- From raw material to a clear message and slide sequence.
- Define the design using a description or a reference you like.
- Combine text, images, and graphics in a way that supports the explanation.
- Review the Arabic and the information, and prepare the presentation for sharing.
Practice on a presentation you need for work or studies.
Estimated value: 800 EGPIncluded with the course
A library of skills
and ready-made assistants
A library to return to when you need to complete a recurring task, with assistants and skills ready to use.
We'll explain how to adapt them to your style and references so they become part of your workflow and keep helping you.
Bonus value: 3,000 EGPIncluded with the course
Support and feedback
from Dr. Mahmoud
Dr. Mahmoud reviews your practical work to help you see its strengths and what needs adjusting.
Submit your assignment after the lecture and use the feedback on your next attempt. Your progress comes from practice and review.
Bonus value: 4,000 EGPAt no extra cost
Bonuses and support are included in your enrollment at no extra cost. Shared bonuses are provided once with the Recorded Diploma.
A bonus with content creation or the Recorded DiplomaCanva Pro for a year
Canva Pro for a year
on your personal email.
Complete your designs and practical work on your own account, and turn the images and content you create into work ready to use. This bonus isn't included with the standalone learning course.
Hear from people who put it into practice
Here's what they made after learning with us
These are previous graduates' experiences with images, video, audio, and practice. We've left their words as they wrote them so you can hear what the experience was like from them.
Graduate of a previous cohort
The easiest route when you feel lost
“I honestly wish everyone would join the Diploma. If you're lost in all the AI developments and don't know where to start, the Diploma really is the easiest, simplest, and fastest route.”
“It's useful on almost every level: how to work with AI models and use AI professionally in your learning and work. The Diploma helped me so much with academic research and marketing for my work, because you learn to create images, videos, and audio with AI.”
“The idea of finding a personal assistant for anything you want to do is amazing. It's like having another professional, world-class brain with you 😆 I really recommend the Diploma to everyone.”
“Besides the really valuable content, there's constant support, everything is very clear, and there are encouragement and surprises. I got Canva Pro free on my personal account. The people running this are on another level when it comes to kindness, respect, and integrity ♥️”
Graduate of a previous cohort
Every time, I look forward to making something new
“So impressive and enjoyable.. I honestly look forward to each new lesson to see what great thing I'll make this time! It's saved me so much time and effort. I love that there are always different ideas for everything, across all kinds of fields.”
Graduate of a previous cohort
Hands-on experience, not just theory
“Thank you so much for the course. It was very useful for me. Thank you for the care in every detail, for the accounts we received so we could try things in practice instead of just learning theory, for the Canva account, and for taking the time to answer every question. Thank you so much.”
Graduate of a previous cohort
One of the best decisions I've made
“One of the best decisions I've made recently. It opened up so many things for me, and I enjoyed it so, so much. It reminded me that I can still do special things well. Assignment time was the most enjoyable part of my week.”
“I'm so happy with the assignments I worked on, for my job, my interests, and things I made for my siblings personally and for their work. I came up with an idea that I showed my professor. He liked it, and we're working on it now. Please keep us in your prayers..”
“Thank you so, so much. I'm really happy, and I'll miss this time. I enjoyed it and I'm grateful.. May God reward your efforts.. I feel like I want to start again with the new cohort 🤣”
Graduate of a previous cohort
A real difference in productivity and how you work
“The Smarter With AI Diploma.. What I liked is that it isn't just theory. It's hands-on practice with AI tools we actually use at work, with simple, organized explanations even if you're just starting.”
“If you're thinking of getting into AI or improving your work and keeping up, I confidently recommend the Smarter With AI Diploma. It's worth the time and effort. You'll feel a real difference in your productivity and the way you work.”
Choose your journeyStart with the specialty you need.
5,000 EGP2,599 EGP5,600 EGP2,800 EGP
Start with the specialty you need.
Or take the full journey in the Recorded Diploma.
Content creation course
From an idea to content ready to publish.
- All course content and practical work.
- A written guide for each lecture, assignments, and feedback from Dr. Mahmoud.
- A private course community for questions and updates.
- Bonus: create websites, apps, and games with no coding experience.
- Bonus: create presentations.
- Bonus: Canva Pro for a year on your personal email.
The full journey, 50% off
The comprehensive Recorded Diploma
Content planned and recorded specifically for this course, rather than old live recordings
Save 2,800 EGP on the original price
- A complete journey from understanding and research to execution and production.
- Written guides, practical assignments, and feedback from Dr. Mahmoud.
- Access to a support group for questions and assignments.
- A live lecture each month for questions and explanations of the most important updates.
- Canva Pro for a year on your personal email.
- The graduate community and a private gallery of our students' best practical work.
- A special discount on consultations with Dr. Mahmoud.
The original price of the comprehensive Recorded Diploma is 5,600 EGP. Offers are available for a limited time. Contact us to confirm enrollment details, the duration of graduate membership, and the consultation discount before paying.
Included with the Recorded Diploma
Graduate community + monthly lecture
Keep up with what's new, ask questions, and revisit anything you got stuck on. The private gallery showcases outstanding assignments from our course students.
Annual membership value2,000 EGPIncluded with the Recorded Diploma
Your outstanding work gets recognized
From time to time, we select outstanding work for prizes such as Google AI Pro, paid AI subscriptions, and other gifts, along with extra discounts you can share with someone you refer who wants to join.
Before you start
Questions you may have
Do I need to be an AI expert? +
No. We cover the basics and how to communicate with the tools, and connect that to practice. What matters is being willing to try, ask questions, and try again.
Is the course recorded? What is the community for? +
Lectures are recorded and come with written guides. The course community is for questions, submitting practical work, feedback, and updates. It doesn't replace the structured content.
Are subscriptions to all the tools included in the price? +
No. Some tools have free usage, and some practical work needs a separate subscription or credits. The confirmed bonus is Canva Pro for a year for students enrolled in content creation and the Recorded Diploma. Google AI Pro subscriptions are selected rewards, not for every student.
Are the bonuses full, in-depth courses? +
They are intensive bonuses with practical results: getting started with a simple website, app, or game, and a presentation. They introduce new uses, but aren't an advanced programming specialization.
Unsure whether to choose the course or the Recorded Diploma? +
Choose based on your goal. Each course focuses on a clear outcome. The Recorded Diploma is a good fit if you want a broader journey from understanding and research to execution and production, with support.
