Guide and practice for your work

Write content that suits your audience and sounds like you

Prepare the idea and writing samples, and use the assistant for research, idea suggestions, writing, and review.

What will you get?Copy in your own style, a shot plan, and sound and visuals serving the same idea.

Let's understand the idea

To get useful content help, give the assistant your direction: who you're writing for, why, and the idea or insight to focus on. Real writing samples show your voice better than a general description like “professional and engaging.”

It can help with a small part: suggest angles, organize a structure, or review the opening. Or you can assign research with specific criteria, followed by a full draft. You define the part needed, choose suggestions, and review meaning and style.

For audience or competitor research, define the scope, time period, and criteria. Ask for examples and links. Distinguish observations from inferences, then use what's relevant to your topic instead of copying competitors' ideas.

Once you have a version you like, turn it into a design, video, or audio based on the goal. Save the successful approach as instructions or a Skill. Keep drafting separate from automated publishing, which needs its own setup and testing.

Examples to expand the idea

A psychologist often receives the question “How do I deal with anxiety before exams?” She requests a 30-second reel script in her style, films herself delivering it, and turns the same idea into a post and design. One idea creates a week's content.

  • From understanding the audience to writing

    Start with audience research, followed by the plan and the idea and opening. Make your point of view and voice clear, and check evidence before drafting.

  • Messages and emails in your style

    Prepare examples and style rules. Keep drafting a message separate from sending it to an actual recipient.

  • Review text that sounds automated

    Identify unclear parts, repetition, and exaggeration. Ask for better meaning and pacing while preserving facts, instead of just replacing words.

Tools to start with
ChatGPT or Claude
Your style skill, posts, scripts, and hooks.
Veo (inside Flow or Gemini)
Very realistic shots, with audio generated alongside the visuals.
Kling
Natural movement and good shot control, suitable for Inserts.
Seedance
Keeps the same appearance and details between shots.
ElevenLabs
Clone your real voice and turn scripts into audio.
HeyGen
A digital version of you (Avatar) speaking in your voice.
CapCut
Editing: assemble shots and add audio and captions.

These tools change quickly. Understanding the approach matters most; you can switch tools.

Choose the method before starting

There's more than one way to do this task

Open the menu and choose what fits your inputs and desired result. The method's guide appears directly below it.

Visual inspiration

Gather visual examples suited to your audience and publishing dimensions. Note what you like: composition, spacing, colors, or pacing. Use references to communicate your direction while keeping your content and identity.

Try it on your work: Prepare what you'll work on and start with a small part. Review the result before continuing.

Apply it to something of your own

Steps from start to delivery

Open any step by its heading. Each explains what to do, why, and what to check before continuing.

  1. 1Prepare your direction and work samplesA brief and references instead of a generic “write content” prompt.Details

    The assistant needs to know who you're writing for and what makes your words distinctive.

    What should I do?

    • Write the piece's goal, audience, and platform. Choose samples that actually represent your voice.
    • Explain each sample's features: sentence length, opening type, examples, and language you avoid.
    Tools for this part: choose one
    A guide for this stepHow do you understand your audience with AI?Open the guide →
  2. 2Research with clear criteriaSourced observations relevant to your topic.Details

    Useful research answers a need in your audience, beyond gathering competitors' posts.

    What should I do?

    • Define competitors or their type, the time period, and comparison criteria such as angle, evidence, and explanation approach.
    • Open important sources and ask it to separate information from its inferences.
    Tools for this part: choose one
    A guide for this stepCreate a content plan that serves your workOpen the guide →
  3. 3Choose the angle before draftingA specific angle and a summary of the argument or idea.Details

    The same topic can be explained through a problem, experience, or comparison. Direction comes before writing.

    What should I do?

    • Request angles based on your insights, with reasons they suit the audience.
    • Choose an angle. Write what readers must understand and what's outside the piece's scope.
    A guide for this stepHow do you choose an idea and write an engaging opening?Open the guide →
  4. 4Work on the part you needA draft that sounds like you and serves the goal instead of generic text.Details

    Use it as a partner for the opening, structure, or review, or have it prepare a full draft under your direction.

    What should I do?

    • Specify the need: opening suggestions, reorganization, examples, or a draft.
    • Review meaning, your voice, and sources. Request a specific edit instead of an unexplained “improve it.”
    A guide for this stepHow do you use AI to write content in your style?Open the guide →
  5. 5Turn content into the right formatA design or production plan serving the same message.Details

    An idea can become a design, video, or guide. Adapting it needs an order suited to the format.

    What should I do?

    • For a carousel: one idea per section. For video: a script, scenes, and references.
    • Choose the production tool for the task. Review text and logos after generation.
    Tools for this part: choose one
    A guide for this stepTurn a video or article into content in different formatsOpen the guide →
  6. 6Save the approach after a successful testRepeatable instructions and a published version you've reviewed yourself.Details

    A successful workflow can save future time without repeating a long brief.

    What should I do?

    • Save your voice instructions and research and review criteria as a Skill or project instructions.
    • If automating publishing, test draft preparation first. Define the channel, times, and required review before activation.
Start with a suitable prompt and adapt it

Prompts for your work

Open a prompt and fill in your details. Empty fields remain visible so you don't forget them.

Your style skillOpen it to copy or tailor the prompt

Write the prompt in a conversation with the suggested tool after preparing the files listed in the steps.

Ready to copy

Copy the prompt as it is, or tailor it with your details first.

Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
Prompt details
View full prompt

After copying the prompt, open it in:Choose a tool that reads your files and supports the required output.
Why is the prompt written this way?

The idea, audience, and sources come before drafting. Writing samples show your voice better than a general tone description.

From a question to a reel ideaOpen it to copy or tailor the prompt
Ready to copy

Copy the prompt as it is, or tailor it with your details first.

Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
Prompt details
View full prompt

After copying the prompt, open it in:Choose a tool that reads your files and supports the required output.
A shot that explains the ideaOpen it to copy or tailor the prompt
Ready to copy

Copy the prompt as it is, or tailor it with your details first.

Tailor the prompt to your workOptional: add your details and the prompt adjusts itself
Prompt details
View full prompt

After copying the prompt, open it in:Choose a tool that reads your files and supports the required output.
Review before use

Did the result serve your original goal?

Only clone your own voice and face, and tell your audience when video or audio is AI-generated. Generated shots are illustrative; don't present them as real footage. Get consent from any real person appearing in a video. In advertising, don't promise results or compare yourself with others.

  • Does the angle serve the audience and goal?
  • Were facts and style reviewed?
  • Does the version fit the platform, and was publishing reviewed?

If there's a problem, name the unsuitable part, show an example, and request a specific edit.

Questions? Message us